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L’impatto dei grandi eventi sul PIL: la legacy dei Mondiali di Sci Alpino a Cortina

27 Ottobre 2021

I grandi eventi del 2021 – i Mondiali di Sci Alpino di Cortina, Euro 2020, i Giochi Olimpici e Paralimpici – hanno generato un forte impatto positivo sul PIL dei territori che li hanno ospitati. […]

Merchandising sportivo e digital fan engagement per nuove iniziative di CSR

22 Settembre 2021

Con l’avvio della stagione sportiva 2021/2022, tutti i club si sono organizzati per presentare le proprie nuove divise da gioco. Una tradizione ormai consolidata, che ha come finalità ultima la vendita di prodotti di merchandising […]